The Kite Runner By Khaled Hosseini - 2146 Words

In my view The Kite Runner is an epic story with a personal history of what the people of Afghanistan had and have to endure in an ordinary everyday life; a country that is divided between political powers and religiously views and beliefs which instills poverty, and violence within the people and the terrorist that run their country. The story starts in the year 2001 in the month of December where the narrator, Amir, recalls occurrences that happened in 1975 when he was twelve years old and growing up in Afghanistan. Amir mentions that the events that took place back in Afghanistan made him who he is today but does not specify the events that happened. Amir later tell us that he received a phone call from Rahim Khan, who we later find out was business associate to his father, called him last summer. As Amir and Rahim hang up, he takes a walk through San Francisco, where he lives now, and notices kite flying in the sky which reminds him about his past and his friend Hassan. The Kite Runner by Khaled Hosseini begins in the 1970s in Kabul, Afghanistan, where we meet Amir, the son of wealthy Afghanistan business man, Baba, and his â€Å"friend†, Hassan, the son of his father s servant, Ali. Both boys are from two very different worlds, Hassan is a Hazara and Amir is a Pashtun, which makes them the polar opposite from each other in social class. What’s interesting about Amir and Hassan is that they are not only friends in their own twisted way, they are actually half-brothers.Show MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesregret from past encounters and usually feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves around the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author shows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the pa st. Khaled Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolismRead MoreThe Kite Runner By Khaled Hosseini1651 Words   |  7 Pages  Ã‚  Ã‚   The novel â€Å"The Kite Runner† by Khaled Hosseini describes the life of a boy, Amir. Amir’s best friend and brother (although that part isn’t known until towards the end), Hassan, plays a major role in Amir’s life and how he grows up. Hosseini portrays many sacrifices that are made by Hassan and Amir. Additionally, Amir seeks redemption throughout much of the novel. By using first person point of view, readers are able to connect with Amir and understand his pain and yearning for a way to be redeemedRead MoreThe Kite Runner By Khaled Hosseini1655 Words   |  7 PagesSarah Singer Major Works Data Form Title: The Kite Runner Author: Khaled Hosseini Date of Publication: 2003 Genre: Historical Fiction Historical information about the period of publication: Since the September 11th attacks in 2001, the United States has been at war with Afghanistan. Their goals were to remove the Taliban, track down those in charge of the attacks, and destroy Al-Qaeda. Biographical information about the author: Khaled Hosseini was born in Kabul, Afghanistan, in 1965. HIs motherRead MoreThe Kite Runner by Khaled Hosseini1098 Words   |  5 PagesIn The Kite Runner by Khaled Hosseini, we learn a lot about Amir the main character, and Hassan his servant/brother. In the beginning Hassan and Amir’s relationship was one of brotherly love despite the fact that Hassan was a Hazara and Amir a Pashtun. Back in the 1970’s race and religion played a big part in Kabul and these two races were not suppose to have relationships unless it was owner (Pashtun) and servant (Hazara). Baba Amir’s father had an affair with Hassan’s mother, but it was kept aRead MoreThe Kite Runner by Khaled Hosseini1313 Words   |  5 Pagesis not unique to just J.K. Rowling. Khaled Hosseini also incorporates life experiences into some of his novels. A prime example of this is The Kite Runner. The storyline of this novel reflects his past to create a journey of a young Afghanistan boy, whose name is Amir. This boy changes drastically throughout his lifetime from a close minded, considerably arrogant boy to an open hearted and minded man. This emotional and mental trip is partially based on Khaled Hosseini’s own life. Throughout Hosseini’sRead MoreThe Kite Runner By Khaled Hosseini1908 Words   |  8 Pages​In the novel, â€Å"The Kite Runner†, written by Khaled Hosseini, was taken place in Afghanistan during the 1970’s to the year of 2002. Many historical events happened during this time period and Hosseini portrayed it into his novel. Kabul, the capitol of Afghanistan, was a free, living area for many Afghanistan families to enjoy the life they were given. Until one day, Afghanistan was then taken over and attacked. In the novel, Amir, the protagonist, must redeem himself and the history behind his actionsRead MoreThe Kite Runner By Khaled Hosseini1050 Words   |  5 Pagesâ€Å"There is a way to be good again.† (Hosseini 334). This quote given by Rahim Khan to Amir holds a great amount of force and symbolism. In theory, this quote symbolizes the beginning of Amir’s path to redemption. The eye-opening Kite Runner by Khaled Hosseini tells about the struggles of Afghanistan before and during the Taliban, and one’s struggle for redemption and acceptance. With regards to the opening quote, some see Amir’s actions as selfish. However, others may believe that Amir truly changedRead MoreThe Kite Runner By Khaled Hosseini1583 Words   |  7 Pagesnovel the Kite Runner by Khaled Hosseini, Amir, the main character, shares his thoughts and actions due to his poor decisions. The problems he encountered were all because of the sin committed in his youth. His sins taunted the beginning of his life and gave him a troublesome memory full of guilt. As the novel continued, Amir attempted to disengage the memory of his sin and forget about it. Amir then faced the long bumpy road to redemption. Khaled Hosseini’s novel the Kite Runner is about sinRead MoreThe Kite Runner, by Khaled Hosseini871 Words   |  4 Pagesthat person is trying to fix that mistake. This also applies to the novel The Kite Runner. The story revolves around the main character Amir, and his childhood friend, Hassan. After Amir came to America with Baba, his father, he still regrets the things he had done to his childhood friend. He left Hassan getting raped by Assef in a small alley in 1975. Thereafter, Amir always feel regret and seeks for redemption. Hosseini -the author, argues that redemption can be achieved by helping others, teachRead MoreThe Kite Runner By Khaled Hosseini3402 Words   |  14 Pagestitle â€Å"The Kite Runner† is symbolic as fighting kites and the kite runnings are impacting moments in the novel. Hassan was the best kite runner in Kabul, if not the whole country, after Amir won the kite fighting the running of that last blue kite triggered the monumental changes for Amir. For the beginning of the story the kite running was associated with Hassan’s rape and Amir’s grief. As kites appear throughout the story, they begin Amir’s story and also end it. Amir flying the kite with Sohrab

Beowulf The Heros Of My Father - 1137 Words

â€Å" A hero is someone who has given his or her life to something bigger than oneself.† (brainyquote) Some people believe that heroes are fictional characters that only exist in a non existent world, I believe that the real heroes are the ones in our everyday lives. They are the ones who love you, care for you, and protect you with all of their strength. In my life my dad is my hero, even though I didn’t know him very long.(Edwards) He passed away when I was eight months old, yet he’s still my biggest hero. â€Å" from the moment a father first lays eyes on his daughter, she’s forever Daddy’s little girl. And he’s forever her hero. A giver of gifts. A granter of wishes. A knight in shining armor. And in return she gives to him that love and†¦show more content†¦On Earth though their are no monsters like that for Beowulf could fight and kill, the closest thing to monsters on Earth are humans, and since all of the creatures in Beow ulf are in some way human based I think people could somewhat think of him as a modern day hero if it wasn’t for his supernatural strengths. My dad is a real hero to me because he is real and he truly went through all of these things for me. I was told when I was little and still today that my dad was shot by a little boy who thought the gun he had was a toy gun. I’m starting to think that he was shot while in the streets, because since he had gotten sucked into that life and got on drugs he had disappeared and no one knew where he was, until we got that call. At least thats what i’ve been told. My dad showed love by taking care of me when I was a baby. I still have some pictures of me, him, and my mom and in the pictures I can see how happy he was. People say you can see the love in people’s eyes and that is really true, it’s like everytime I look at the pictures I feel like he is looking at me how with that same love and it gives me a happy feeling. My aunt tells me all the time how much he loves me and how much I am like him even though I don’t know a lot about him. Beowulf showed love by sacrificing himself for the good of the people. He knew everything that he fought a mighty monster there was a chance of him dying. Beowulf never had aShow MoreRelatedThe Characteristics Of My Dad And Beowulf730 Words   |  3 Pages My Dad and Beowulf How do average people stack up against an epic hero? An epic hero possesses key traits such as courage, bravery, selflessness, humility, patience, and caring. Does someone we look up to also possess many of the same traits? Jamie Smith is a person to compare to an epic hero, in this case the hero being Beowulf. Characteristics of the epic hero Beowulf, include his caring, bravery, and other traits will be compared to Jamie Smith and how he ranks up against Beowulf. First ofRead MoreBeowulf As A Modern Hero Essay794 Words   |  4 Pagesor exceptional value within themselves. The model hero in ancient times was the type to kill and conquer just to be remembered whereas today, things have shimmered down. Beowulf’s effectiveness as a modern-day hero has taught us something that will stick forever, loyalty, courage, and bravery. Beowulf has many characteristics that portray what is found in the Christian religion. What makes his personality so static is not only the want that Beowulf has for fame, but also the actions and responsibilitiesRead More Essay Comparing Beowulf and The Saga of King Hrolf Kraki976 Words   |  4 PagesBeowulf and The Saga of King Hrolf Kraki      Ã‚   There are so many similarities between the hero of the poem Beowulf and The Saga of King Hrolf Kraki, an Iceland saga representing 1000 years of oral traditions prior to the 1300’s when it was written, that these similarities cannot be attributed solely to coincidence.    The Cambridge History of English and American Literature states that the hero of the poem, Beowulf himself, may be the same person as Bodvar Biarki, the chief of HrolfrRead MoreCharacteristics Of Beowulf861 Words   |  4 PagesThe poem Beowulf is a story that was passed down vocally, through generations, before a monk recorded the story in Old English. The story tells a journey of a young warrior, Beowulf, who is constantly faced with the task of defeating evil in order to pursue harmony throughout the land of Herot. As time progressed, english historians have declared that Beowulf can be considered and epic hero. An epic hero is a person who holds both bravery and nobility based on the actions that are accomplished. HeRead MoreExamples Of The Epic Hero Of Beowulf846 Words   |  4 PagesThe Ultimate Hero What does it take for one to be considered an epic hero? According to dictionary.com, â€Å"an epic hero is defined as a brave and noble character in an epic poem, admired for great achievements or affected by grand events.† The unknown author, an Anglo-Saxon poet, of the epic poem Beowulf reveals that Beowulf was easily the most legendary hero of all time. In this heroic poem, Beowulf accomplishes many great achievements and is affected by a handful of great events. Beowulf is the grandestRead MoreComparing Beowulf, The Wanderer, And The 13th Warrior1731 Words   |  7 Pages One common question in literature that always reappears is What is an epic hero? Or better yet an epic hero in Anglo Saxon culture. I believe there is more to being a hero than just being strong or intelligent. An epic hero in my eyes is oneself who comes to portray the beliefs of the society in which the tale/story is depicted. A few great examples of the Anglo Saxon epic hero are the literary characte rs in Beowulf, The Wanderer, and The 13th Warrior. These are all outstanding examples of Anglo-SaxonRead MoreWilliam Shakespeare s Beowulf - Noble Or Narcissistic1002 Words   |  5 Pagesdifferent understandings of what it is to be a hero. In the dictionary the definition of a hero is a person, typically a man, who people admire or idolize for courage, outstanding achievements, or noble qualities. Beowulf lacks noble qualities. Noble qualities show what he will fight for what they believe in no matter the cost or the benefits. A true hero fights for the good in the world and what they believe in their heart. In the epic poem Beowulf, fighting for glory and honor shows noble qualitiesRead MoreHeroism and Leadership: Beowulf1382 Words   |  6 Pagesthe era of my rule, a king was not someone who simply delivered orders to his â€Å"men† while he sat on his throne awaiting confirmation of a victory. Men admired their leader for: outstanding courage, selflessness to his tribe, personal valor, and ability to survive despite the toughest opposition. Heroism and leadership are characteristics that brought my fellow men to abide by my side despite the situation, which in response led me to become such an aspiring leader, and in the end a hero – the demonstrationRead MoreThe Role Of Women In Literature1587 Words   |  7 Pagesresponsible for bringing sin into the world. However, women played a key part for heroes in the literature of the Middle Ages. Women were used as a tool. They were put into the stories to give the hero a purpose. The women were made out to be damsels who nee d to be saved by the hero, or they were temptresses that the hero had to overcome. Overall, women in the British Middle Ages society and in the literature, were tools to help the heroes of their worlds achieve greatness. While social classes for noblesRead MoreCharacter Traits Of Beowulf878 Words   |  4 Pagesaround the world, but what makes them special? A hero is someone who goes above and beyond for his people without much thought of how it might affect himself. Beowulf is the story of a great man who stood up for his people to fight off any dangers that came their way such as monsters or dragons. Beowulf risked his life,time and time again,with courage and loyalty for his native people. When a monster, Grendel, came to shed blood in the city Beowulf was the one who volunteered to go after him and battle

Organizational Culture Analysis Essay examples - 628 Words

Organizational Culture Analysis Danielle Stacey Business 610 Dr La Tonya Gale February 25, 2013 Each organization has a different culture. The culture can help shape how an organization functions and has the potential to set it apart from the competition. There are three levels to culture: observable artifacts, espoused values, and enacted values (Baack, 2012). Each level plays a different part within an organization. State Farm Insurance is the larges mutual property and casualty insurance carrier in the United States. The company was founded over 90 years ago and has had plenty of time to develop their layers of culture. Observable artifacts are the outward viewable signs of an organization. Observable artifacts are viewed†¦show more content†¦The last layer of culture is enacted values. These values are the actual behaviors exhibited by the employees. Rick Darby of Safety Culture (2012) stated, â€Å"the enacted values of an organization†¦may be at a considerable distance from those proclaimed in official statements and public relations material† . In the case of State Farm and being â€Å"remarkable†, employees are having a hard time providing the remarkable service. Slow systems, being short handed, and a disconnect between operation employees and agents, contribute to less than remarkable service. These enacted values differ from what the company would like but not much has been done to rectify the situation. Darby (2012) believed if a great gap was found between enacted values of the employees and the espoused values of upper management, there could be confusion and dissatisfaction. The dissatisfaction found in employees can start to alter the observable artifacts of the company. The recognition of State Farm for being an admired company will stop being awarded if management does not address the enacted value of its employees. The three levels of culture contribute to how an organization is presented to the public. Observable artifacts, espoused values, and enacted values all supply a foundation for the org anization’s culture. The culture of the organization is part of what defines their success and growth. State Farm is known as the good neighbor company but needsShow MoreRelatedConcept Of Culture And Organizational Analysis1269 Words   |  6 Pages3.0 LITRATURE REVIEW 3.1 Concept of culture and organizational analysis: The concept of culture has been linked increasingly with the study of organisation (Graves and Rouse, 1990). Nevertheless, Organisational culture is a set of beliefs, values, and norms, together with symbols like dramatized events and personalities, which represents the unique character of an organization, and provides the context for action in it and by it (Deshpande and Webster, 1989; Ravasi and Schultz, 2006; Xiaoming andRead MoreAn Analysis of Organizational Culture Essay2329 Words   |  10 PagesRunning head: An Analysis of Organizational Culture An Analysis of Organizational Culture Abstract The following is an observation and analysis of the role an organization’s values play on the development and state of its culture. This analysis is based on five interviews of both male and female workers from a privately owned manufacturing company with annual revenues exceeding a billion dollars. In forming my conclusions, I will analyze the synthesis ofRead MoreAnalysis Of Lincoln Electric Organizational Culture1036 Words   |  5 PagesAnalysis of Lincoln Electric organizational culture Lincoln Electric was founded at the end of the 19-th century by John C. Lincoln. He was a talented engineer who invested 200 dollars in his product electrical motors. Soon he was replaced by his younger brother James F. Lincoln, and the founder of Lincoln Electric dedicated his time to engineering activities and inventions. James F. Lincoln was a different type of inventor. He was a good manager with the nice strategic point of view over manufacturingRead MoreOrganizational Culture Analysis : The Rosetta Stone 1065 Words   |  5 PagesBus610 – Organizational Behavior Unit 1 - Organizational Culture Analysis Dr. Charles Nichols Shannon Robertson January 26, 2015â€Æ' Archaeologists live for curios. As they uncover these sections of the past, a shred of fabric, a silver pot, a disintegrating divider, an ancient keeping in touch while they gradually start, piece by piece, to construct their understanding of a culture long gone. These curios are keys to the past. Without them, we know little or nothing whatsoever of the individualsRead MoreAnalysis Of The Book Organizational Culture And Leadership 1601 Words   |  7 Pagespositive culture and leadership environment. Although he attended different universities, Schein was focused and passionate for cultural psychology and the impact on organizations. He emphasizes on the importance of culture within a company and how it provides structure and meaning in the organization. Edgar Schein explains that you can create value in culture and strengthen the leadership aspects of the organization at the same time. This book suggest that developing the right kind of culture deeplyRead MoreAnalysis Of Gareth Morgan Defines Organizational Culture2553 Words   |  11 PagesINTRODUCTION Every organization has its own unique culture. Gareth Morgan defines organizational culture as: A set of beliefs, values, and norms, together with symbols like dramatized events and personalities that represents the unique character of an organization, and provides the context for action in it and by it (1997). Corporate culture depicts the essence of an organization. It aids in guiding employees conduct in the workplace. It also forges specific rules, institutes endurance for riskRead MoreHps Organizational Culture Analysis1287 Words   |  6 PagesOrganization: Hewlett – Packard (HP) Organization Culture: The organization culture of Hewlett-Packard is also known as â€Å"The H-P Way†. Within the context of â€Å"The H-P Way†, the employees of the organization together with the management are expected to follow a saying â€Å"Don’t Be Evil†. The H-P Way is supposedly to be honest in all its operations and in all of the information coming out from the business organization. But, one cannot remove the fact that not all information are going out and beingRead MoreAnalysis Of Inclusive Leadership And Organizational Culture1390 Words   |  6 PagesAnalysis of Inclusive Leadership A corporation in the United States began a major expansion project, moving into the international markets of Germany, Iran, Singapore, and Greece. My participation in this initiative centralized on leading the Inclusive Leadership Team (ILT), whose task included investigating the suitability of the inclusive leadership model for this effort. To facilitate the appropriate incorporation of inclusive leadership in this global effort, I led the ILT in determining theRead MoreWhat Is Organizational Culture And Discuss Factors Associated With Understanding An Organization Is Its Success1353 Words   |  6 PagesCulture of the organization is its success The following essay examines the meaning of organizational culture and discuss factors associated with understanding an organization s culture, with examples presented to show my discussion points. This essay will therefore discuss some of the main reasons why it is important for organisation and when it should be changed. In the era of globalization, exploring and understand the culture and behavior of the organization have become very important, asRead MoreOrganizational Theory Multiple Perspectives1514 Words   |  7 Pagestheory, organizational phenomena should be studied in different ways. Different ways of thinking produce different perspectives which come to different concepts and theories. In this essay, multiple perspectives which are modern, symbolic-interpretive and post-modern will be defined. By examine the assumptions, which are ontology and epistemology underlying each of these perspectives, they can be compared. Also, how these perspectives contribute to different ways to think about organizational culture

The Ethics Of Eating Meat Eating Animals By Jonathan...

While researching books for the major project, I stumbled upon a book over the ethics of eating meat: Eating Animals by Jonathan Safran Foer, published on November 2, 2009. Coming from a rural, agrarian background, my curiosity about why anyone in his right mind would want to become a vegetarian grew immensely when I discovered the book. Foer’s main audience appears to be those on the fence about whether to eat meat or those uninformed about factory farming. This book was not meant for individuals with an agricultural background, as Foer attempts – and fails – to explain how farms operate, massively overgeneralizing several aspects. Throughout the book, Foer seeks to inform readers about the atrocities committed on factory farms, to†¦show more content†¦When discussing his feelings toward his dog, he creates both a connection and a disconnection with readers. To connect with the readers, he provides insight into the development of the relationship betwee n him – someone not fond of dogs – and his new puppy, sharing his emotions with the audience. However, he creates a void between readers and himself by proclaiming that the dog is inferior to humans, citing her â€Å"lack of intelligence,† potentially offending canine-loving readers (Foer 23). Throughout the book, Foer allows the narrative to bear witness, including multiple testimonials from factory farm insiders and officials all touting animal suffering, in addition to statements from small farmers, whom he glorifies and commends. In doing so, he provides readers insight into what he portrays as the factory farm and industrial food industry. He builds what little credibility he can by providing multiple perspectives on different aspects of both factory and family farms as well as slaughterhouse operations. Foer even goes so far as to detail his endeavor with an animal rights activist in infiltrating a corporate turkey farm illegally. He describes the horrific sight found inside one of the barns and the â€Å"rescue† his cohort conducted by slicing one of the turkeys’ neck. He justifies his and the activist’s actions by citing California penal code 597e, which protects those providingShow MoreRelatedEating Animals By Jonathan Safran Foer Essay1608 Words   |  7 Pagesgrow. Jonathan Safran Foer in his book Eating Animals, illustrates the effects factory farming has had on animals meant for human consumption. Furthermore, Foer asks many questions to the reader on what will it take for us to change our ways before we say enough is enough. The questions individuals need to be asking themselves are: how do we deal with the problem of factory farming, and what can people do to help solve these issues? Eric Schlosser in Fast Food Nation, also illustrates the animal abuseRead MoreThe Effects Of A Nation s Industrialized Food System Essay1628 Words   |  7 Pagesof Our Fork†. Jonathan Safran Foer in his book Eating Animals, illustrates the effects factory farming has had on animals meant for human consumption. Furthermore, Foer asks many questions to the reader on what will it take for us to change our ways before we say enough is enough. The questions individuals need to be asking themselves are: how do we deal with the problem of factory farming, and what can people do to help solve these issues? Namit Arora in the article On Eating Animals, as well as MichaelRead MoreThe Ethics Of Eating Meat Essay1504 Words   |  7 PagesThe Ethics of Eating Meat We are a nation of meat eaters. We are socialized from a young age to consume high levels of animal products. This deeply ingrained meat-eating tradition is a big part of the American standard diet. A visit to the local grocery store shows that there is no shortage of animal products. Isle by isle you see a plethora of meats, neatly packed and ready to be cooked, dairy products neatly shelved, and even candies that contain animal by-products. This is an omnivore’s utopia

How to Drive a Stick Shift Free Essays

How to drive a stick shift vehicle Driving a vehicle with manual transmission, also known as â€Å"driving stick†, can be confusing and or very difficult for people of all ages. Many drivers go through life without even owning a vehicle with a manual transmission. Learning to drive stick is a skill that can come in handy as this style of vehicle is very popular. We will write a custom essay sample on How to Drive a Stick Shift or any similar topic only for you Order Now Written instructions are no substitute for hands on activity. Driving standard is a skill acquired by time and cannot be achieved by just reading up on it. One of the most useful ways to start learning the art of driving a manual transmission or stick shift is to familiarize yourself with the car’s clutch. You should already know what the gas and brake pedals do. Get in the car and make sure the emergency brake is engaged. Get a feel for the clutch by putting pressure on it and releasing it for several minutes. This is also a good time to look at the gear shifter, which is usually located on the center console to the right of the driver. There is usually a map of the gear patterns on the head of the stick shifter, studying this before you are ready to go is a must. If the guide is worn away and unreadable, you should use the car’s manual to find out the mapping of the gears. Another strategy to use would be to pull in the clutch and get a feel for where the gears engage. Once you understand where the gears are, without actually pressing the gas pedal, pretend you are driving and practice speeding up. (Making the sounds is optional and can be humorous. Put the clutch to the floor and put the car in first gear. Pretend you are driving and while speeding up push in the clutch to shift into another gear. Do this for the rest of the gears until you feel comfortable shifting. When coming to a stop, you can do two things. You can push the clutch in and keep the car in gear, or you can put the shifter in the neutral position and let the clutch back up. It is sometimes good to put a stick shift in neutral while stopped , to ease the strain on your leg and foot, and also to lessen wear and tear on your clutch. When you are ready to go again, simply press the clutch to the floor and put the shifter into first gear, and give the vehicle a little gas. If you pull the clutch out too fast and give it little gas the car may stall, but to not be discouraged if you do so. Stalling a car with a manual transmission happens to the best of drivers. Once you learn how to do it, and after a little practice, driving a stick shift is fairly easy. It becomes a habit and you’ll find yourself driving a standard vehicle like it’s no big deal. For many, this is a more exciting and fun way to drive a vehicle or truck. How to cite How to Drive a Stick Shift, Essay examples

Media Analysis Techniques

Question: Write about theMedia Analysis Techniques. Answer: Introduction This report analyses the case study of Nintedo and identifies the factors that contribute to success and failures of firms in the market. The report analyzes the video game industry globally and identifies factors that shape competition in the industry. Nintedo occupies the market leader position in the video game industry. This market leadership position has been earned through continuous research and development to come up with new products that are appealing to customers(Berger,2012). The development of the Pokemon game which has been very popular with consumers has greatly lifted the profile of the company. The company, however, lags behind its peers in the consumer electronic market. The company is at position nine in the global consumer electronic market. This is mainly because the company has decided to focus on designing of software and development of video games. The video game industry is growing at a very high speed and it is therefore expected that Nintedo will perform be tter in the years to come. The aim of this report is to analyze the importance of strategic management in the industry and to identify various factors affecting the organization in this industry. Industry Analysis The global video game and software industry is very profitable. This is evidenced by the fact that the five biggest companies in the industry made profits exceeding $300million. The dominant market leader in this industry has been Sony closely followed by Microsoft. Nintedo has however recently overcome the two giant companies in terms of a number of consoles sold. The high sales volumes compared to Sony` Playstation and Xbox (Pelletier Gagnon, 2011) The high sales have also been due to the low price of its products compared to that of its competitors. The industry is expected to grow by 6.7% between 2017 and 2020. It is important to analyze this industry using the five forces of Michael Porter so as to determine how each force shapes strategies of organizations in the industry. The Power of Buyers The video game industry has many buyers and sellers. A large number of buyers in the industry mean that one buyer or small group of buyers cannot influence the price of a firms products. One or a few buyers cannot have great influence on demand for products since the buyers since buyers are so many such that even if one or few consumer fail to buy the product, the effect won't be felt(West Ford, 2015)Buyers in this industry have little bargaining power hence they do not have much influence on strategies. Bargaining Power of Suppliers The nature of the software and video game industry means that the number of suppliers is very few. This, therefore, means that the suppliers have high bargaining power since they can form unions and influence prices of commodities. Barriers to Entry The video game industry is easy to enter since the capital requirements are not very high. This, therefore, means that firms in this industry will design strategy that will be aimed at scaring away new entrants. The level of competition in the industry is, however, a discouraging factor for new firms since the existing firms may use the advantages of economies of scale to push them out of the market (Sobh Elleithy, 2014). Threat of Substitutes In this industry, there are many close substitutes. This, therefore, means that consumers can shift from consuming companies` X product to consuming companys Y products while at the same time maintaining the same level of consumer satisfaction (Brandenburger Nalebuff, 2006). Firms in this industry will, therefore, set strategies bearing in mind that the consumers can easily shift consumption to a rival's product. Industry Rivalry The video game and software industry has experienced very intense rivalry in the recent years. The rivalry between the biggest players in the industry including Sony, Microsoft, and Nintedo has helped in revolutionizing the industry. The rivalry in the industry means that firms in the industry will set strategies while considering the strategies and actions of competitors. Competitor Analysis There are more than ten firms in this industry who offer direct competition to Nintedo. Each of these firms has their own market share no matter how small it is. The major competitors of Nintedo are Sony and Microsoft. The companies have huge financial muscle and other resources that help the companies to offer very intense competition to Nintedo. Both companies also have highly qualified and innovative workforce which helps the companies to keep producing new and exciting products. The other strength of Sony and Microsoft is that they both have significant market share in a related industry (Chernev Kotler, 2014). Sony gets a lot of revenue from the sale of consumer electronics and Microsoft gets a lot of revenue from PC software. This means that the competitors have supporting businesses which can bail out the video game business in case it fails. One of the weaknesses of Nintedo competitors is that their resources are focused on other activities and sectors of the business, unlike Nintedo which focuses all its resources in the video game industry. Company Corporate Strategy Nintedo considers many corporate strategies that will help the company to remain competitive in the industry and to gain extra revenue from other industries. One of the corporate strategies for Nintedo is venturing into mobile phone manufacturing industry. The company started the process of developing its own smart phones in March 2016. The production of Smart phones by Nintedo will help the company to compete effectively with other players in the industry such as Microsoft which has its own Smartphone brand despite being in the video game industry. This move will help in diversification and hence help in securing the future of the company. Nintedo is also planning to refocus on the production of consumer electronic devices whose production has slowed over the years due to focus on video games. The company has also developed a touch screen gamepad hardware which could be a game changer in the video game industry. These strategies will help Nintedo to widen it income channels and help the company support the nonperforming sectors of the business. Company Business Strategy Nintedo has very effective business strategies which have helped in overcoming competition in the market. Nintedo has been able to gain a competitive advantage over its rival in the video game industry because the company focuses on video games, unlike its competitors who have many business segments. This helps in ensuring that the company concentrates all resources in the production of video games. This helps in achieving efficiency in production. This helps the company to minimize costs for the company as a result of specialization (Chernev Kotler, 2014). The reduction in cost is transmitted to the customers through reduced prices as compared to competitors. Nintedo has a competitive advantage in terms of costs. Another business strategy for Nintedo is the great creativity and research work that is done by the companies` employees. This helps in making sure that the company remains in its toes and continuously designs new products to fulfill consumer needs. Having specialized labor helps Nintedo to focus on developing new software and video games applications. The company has also used the differentiation strategy. This is where a company makes little changes to an existing product to make it unique so as to attract consumers. In the video games industry, this is done by developing a series of games version. For example, Nintedo can develop Pentamon Go 2 with slight variations to the original Pokemon. This is very important in increasing the life cycle of a product. Evidence of Strategic Leadership in Nintedo There us great evidence of strategic leadership. Nintedo has been able to keep growing and expanding over the more than 60 years it has been in operation. The strategic leadership by managers of the organization have helped the company to attain the market leadership position in the video games industry. The development of very popular games such as Pokemon goes, Game boy, Virtual boy and Nintedo 24. Strategic leadership within Nintedo helped in the development of Wii which has been a major breakthrough for the company. The eighth generation of video games consuls was very successful for the company. The advancement of technology to the ninth generation video games poses a challenge for Nintedo and other companies in the industry (Brandenburger Nalebuff, 2006).The companies need to develop strategies that will help them improve their competitive position in the market. The companies have to be technologically alert otherwise they will find themselves losing their market share in the industry. Current Position of Nintedo The position of the company since the beginning of 2016 has improved. The companys sales of consoles have increased in the past one year with the sales of Pokemon hitting record high. The company has generated a lot of revenue from the sale of these video games hence making it the current undisputed market leader in the video game industry (Tsiotsou goldsmith, 2012). The ninth generation of video games is yet to begin and therefore, it is important to predict which company will offer the most exciting products to its customers. Resource-Based Analysis It is important to analyze the company in terms of resources available to the firm. The resources of the company are important in determining the strategies that the company will employ in dealing with competition in the industry (Keonig, 2012). The company has many physical, human and financial resources. These resources are optimized to generate revenue for the company. One of the most important resources for Nintedo is the human resource. This is because the company deals in software and which are developed by employees of the company. Without the highly qualified employees, the company would not have been as successful as it is. It is important for the company to maintain its workforce in order to help the company grow and achieve greater market share. The other important resource for the company includes servers, research center, and physical resources which aid in the manufacturing process. The resources aid in designing and developing new products. Resources are very important in helping a company design strategies. This is because, in order to implement the strategies of the company, it must have resources which will help in facilitating the implementation of the strategies. Conclusion The case study of the Nintedo has provided an insight into the video games and software industry. The analysis of the industry shows the dynamics in the industry as well as the projected growth of the industry. The industry has many competitors and its difficult for new firms to enter the industry due to various barriers such as patents and copyrights. The level of competition in this industry is also very high in this industry. This report also contains competitor analysis. This section discusses the strengths and weaknesses of competitors such as lack of focus on a specific business segment. The report also discusses the business and corporate strategies of the organization. The strategies are determined by the interaction of various environmental factors. The business strategies that Nintedo uses includes the cost minimization strategies which ensures that the company offers products at cheap prices. Strategic leadership is very crucial in helping the company achieve both its shor t term and long term objectives in this very competitive and technologically driven industry (Prescott Boggs, 2014) Reference List Berger, A. A. (2012). Media analysis techniques. Thousand oaks, calif, sage. Brandenburger, A., Nalebuff, B. (2006). Co-opetition. New york, doubleday. Http://search.ebscohost.com/login.aspx?Direct=truescope=sitedb=nlebkdb=nlabkan=722981. Pelletier-Gagnon, J. (2011). Video games and japaneseness: An analysis of localization and circulation of japanese video games in north america. Montreal, mcgill university libraries. Http://digitool.library.mcgill.ca/r/?Func=dbin-jump-fullobject_id=104849. International conference on knowledge-based intelligent information engineering systems, koenig, a. (2011). Knowledge-based and intelligent information and engineering systems: 15th international conference, kes 2011, kaiserslautern, germany, september 12-14, 2011. Part iii part iii. Berlin, springer. Sobh, T. M., elleithy, K. (2014). Innovations and advances in computing, informatics, systems sciences, networking and engineering. Http://public.eblib.com/choice/publicfullrecord.aspx?P=1968223. Prescott, J., boggs, J. (2014). Gender divide and the computer game industry. Http://search.ebscohost.com/login.aspx?Direct=truescope=sitedb=nlebkdb=nlabkan=675474. Tsiotsou, R. H., goldsmith, R. E. (2012). Strategic marketing in tourism services. Bingley, uk, emerald group pub. Ltd. Chernev, A., kotler, p. (2014). Strategic marketing management. West, D., ford, J. B., Ibrahim, E. (2015). Strategic marketing: Creating competitive advantage. Oxford, oxford university press.

Positioning Differentiated Product Markets †Myassignmenthelp.Com

Question: Discuss About The Positioning On Differentiated Product Markets? Answer: Introduction International marketing is the most suitable business strategies undertaken by the local business organizations for exploring new markets. International marketing allows the domestic business organizations to invade new markets and expand the business successfully. According to Terpstra, Foley and Sarathy (2012), due to change of demands and expectations of the customers, the market of the host country becomes saturated after some time. Therefore, loss of business and customers are noticed due to stalling of the business. Thus, international marketing is a good opportunity that organizations can utilize for sustaining in the competitive market. This report introduces the international expansion of a domestic Australian fruit juice company, named The Daily Juice. The Australian fruit juice company has aimed for international expansion in the UK after a thorough analysis of the needs and demands of the country. The company only manufactured orange juice when it was established. In addition to, the report also sheds light on the target customers, suitable market entry strategy, and product positioning. The Daily Juice The Daily Juice is a native fruit juice company of Australia that manufactured only orange juice. In 1989, the company started with only 12 people committed to a broad vision. The company aimed towards manufacturing healthy and delicious orange juices that melt in the mouth of the customers. The company has gained high recognition among the customers in Australia for their healthy and delicious orange juices. Based on the popularity, the company launched different types of fruit juices for the Australian population. The new range of juices included Nourish Berry, Nourish Green and Nourish orange. Additionally, the company produced juices in both breakfast bottles and family pack. Over 25 years, the Daily Juice has served the Australian market and now aims towards international expansion for exploring new markets and niches (Dailyjuice.com.au, 2017). PESTLE analysis and justification for selecting the UK Political Politically stable government Proactive nature of the government influencing betterment for the entire population Economical 6th largest economy in the world First industrialized country in the world Social Unhealthy lifestyle Obesity among the population Technological One of the leading countries facilitating scientific development Use of technology in regular life Legal Legal policies affected by Brexit Reasonable tax policies Environmental Business Sustainability Country promoting renewable energy Political: The UK is one of the most politically stable countries with the proactive nature of the government. The government of the country is always ready to take actions for the betterment of the entire population. As the political decisions are still influenced by the British monarchy, political corruption is hardly noticed. Moreover, the government of the UK is welcoming host business organizations that can be beneficial for the country and its people (Jones and Norton 2014). Economical: Over the past years, the economy of UK is ranked as the sixth largest in the world. The country has the most highest GDP around the world as GBP is the highest among all the currencies in the world. Reports suggest that the current GDP of the UK is $2.62 trillion (King et al. 2014). Additionally, the UK is one of the oldest industrialized countries in the world thereby, facilitating foreign investors and business organizations. Social: Socially, the UK is one of the countries that live the unhealthiest lifestyle due to high-calorie content in the diet. Due to an unhealthy lifestyle, the majority of the population of the country including children, young adults, adults and elderly people suffer from obesity and various other diseases. This is because the majority of the UK population consumes fast food as their staple diet thereby, affecting their health (Croker et al. 2016). Technological: The UK is one of the oldest countries that has incorporated and facilitated technological development in their daily life. The vast use of technology has influenced the international business organizations and investors (Xia, Yang and Zhu 2013). Therefore, the international business organizations are able to use the technological advancements for expanding their business in the UK market. Legal: Compared to the other factors, the legal framework of the UK is more strict thereby, making it difficult for the international business organizations and investors. The tax implied for the international business organizations are higher with respect to the domestic organizations. Post-Brexit, the changes in the legal system might make in unfavorable for the international business organizations (Laws et al. 2012). Environmental: The UK promotes sustainable business opportunities that are beneficial for the environment and the society. Moreover, the UK has taken various measures for the betterment of the environment (Crane and Matten 2016). Therefore, based on the PESTLE analysis, selecting the UK by the Daily Juice Company is justified. Target Customers in the UK According to the reports, the majority of the people in the UK lives an unhealthy lifestyle due to the nature of the diet and food consumption. Therefore, obesity and along with other diseases are frequently noticed in the UK population. The NHS data suggests that 24.9% of the diseases in the UK is due to unhealthy diet and lifestyle (Nhs.uk, 2017). Around 528% women and 65% men were diagnosed to be obese in the UK in the year 2014, that is almost 26% increment in the number of obese people in the UK. In addition to, in every five children more than one are suffering from obesity due to unhealthy diet and ignorance among the parents (Health and Social Care Information Centre, 2017). According to the aforementioned diagram, it can be said assumed that unhealthy diet is prevalent throughout the UK. Based on the market analysis, the Daily Juice Company has selected the children, young adults, and adults as the target customers. As the target customers selected by the Daily Juice Company included different demographics, the company need to implement the psychographic method of targeting customers. The company analyzed the flavors preferred by the children, adults and young adults. Based on the preferred flavors, the company launched Nourish Berry and Nourish Green for the customers. Product Positioning The Daily Juice Company has to encounter a tough competition in the UK market due to the presence of previously existing healthier juice alternatives for the population. Therefore, appropriate positioning of Nourish Berry and Nourish Green along with the Nourish Orange needs to be done for creating a unique image in the eye of the target customers. As mentioned by Daud et al. (2012), distributing free samples among the customers is the best way of making the product noticed in the eye of the target customers. Therefore, the Daily Juice Company can involve their staffs in distributing the free samples to the customers. For example, the company can set a stall in the market place and distribute the product. This will help in engaging numerous customers along with communicating with the customers personally. Personal communication with the customers about the product will help them is gaining a deeper understanding of it thereby, influencing their purchase decision. For example, while d istributing the free sample, the staffs will share the healthier properties and benefits of the product and gain their attention. Additionally, the company can also advertise the newly launched range of juices through newspapers, brochures, and televisions (Sweeting 2013). Positioning the product in this way will influence the purchase decision thereby, allowing them to provide tough competition in the UK market. Suitable Market Entry Strategy After a thorough analysis of the external environment of the UK, the Daily Juice Company prefers using franchising as the market entry strategy. According to Grunig and Morschett (2012), the concept of franchising highlights the type of ownership in which a single brand name is shared by different ownership. Franchising is the cheapest and the fastest method of expanding business internationally (Laufs and Schwens 2014). Therefore, the franchisee will be allowed to use the trademark and business strategy of the Daily Juice Company. However, the franchisee needs to pay the monetary amount for using the trademark and the business strategies. Thus, based on the revenues generated, the Daily Juice Company needs to be paid royalties and some amount initially by the franchisee. According to the franchise agreement, The Daily Juice Company needs to offer the minimal support to the franchisee. For example, The Daily Juice Company needs to train the staffs and advertise the range of products in the UK market on behalf of the franchisee. Conclusion In this report, it can be concluded that the Daily Juice Company has decided to expand their business internationally after serving the Australian population over 25 years. After conducting a thorough analysis of the countries, the company has selected the UK for expanding their business. The primary reason for selecting the UK for the international venture was due to the unhealthy lifestyle and diet of the population. Based on the external analysis of the UK, the company has observed the proactive nature of the government that is looking for a healthier option for the population. The company has targeted the children, young adults, and adults due to the unhealthy lifestyle led by them. Moreover, the company has also launched three different flavors based on the preferred taste of the target customers. Delicious and flavorsome nature of the product is a healthy alternative for the customers. The Daily Juice Company selected franchising as the market entry strategy, as it is cheap and easy to expand. In order to communicate the product among the target customers, the company will distribute free samples of the fruit juice along with advertising it through television, newspapers, and brochures. References Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Croker, H., Viner, R.M., Nicholls, D., Haroun, D., Chadwick, P., Edwards, C., Wells, J.C. and Wardle, J., 2012. Family-based behavioural treatment of childhood obesity in a UK National Health Service setting: randomised controlled trial. International journal of obesity (2005), 36(1), p.16. Dailyjuice.com.au. (2017). About Us Daily Juice. [online] Available at: https://dailyjuice.com.au/about-us [Accessed 14 Sep. 2017]. Daud, N.M., Aziz, H.A., Baharudin, N.H. and Shamsudin, S.F., 2012. Identifying the Determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. Journal of Applied Sciences Research, 8(1), pp.301-313. Grnig, R. and Morschett, D., 2012. Evaluating market entry modes. In Developing International Strategies (pp. 123-148). Springer Berlin Heidelberg. Health and Social Care Information Centre. (2017). Statistics on Obesity, Physical Activity and Diet. [online] Available at: https://content.digital.nhs.uk/catalogue/PUB20562/obAnswer:stify;"Jones, B. and Norton, P. eds., 2014. Politics Uk. Routledge. King, S., Glanville, J., Sanders, M.E., Fitzgerald, A. and Varley, D., 2014. Effectiveness of probiotics on the duration of illness in healthy children and adults who develop common acute respiratory infectious conditions: a systematic review and meta-analysis. British Journal of Nutrition, 112(1), pp.41-54. Laws, P.M., Downs, A.M., Parslew, R., Dever, B., Smith, C.H., Barker, J.N., Moriarty, B., Murphy, R., Kirby, B., Burden, A.D. and McBride, S., 2012. Practical experience of ustekinumab in the treatment of psoriasis: experience from a multicentre, retrospective case cohort study across the UK and Ireland. British Journal of Dermatology, 166(1), pp.189-195. Nhs.uk. (2017). Britain: 'the fat man of Europe' - Live Well - NHS Choices. [online] Available at: https://www.nhs.uk/Livewell/loseweight/Pages/statistics-and-causes-of-the-obesity-epidemic-in-the-UK.aspx [Accessed 14 Sep. 2017]. Sweeting, A., 2013. Dynamic product positioning in differentiated product markets: The effect of fees for musical performance rights on the commercial radio industry. Econometrica, 81(5), pp.1763-1803. Terpstra, V., Foley, J. and Sarathy, R., 2012. International marketing. Naper Press. Xia, Y., Yang, Z. and Zhu, Y., 2013. Porous carbon-based materials for hydrogen storage: advancement and challenges. Journal of Materials Chemistry A, 1(33), pp.9365-9381.